And that’s exactly what makes it one of the most popular messaging platforms out there.
With the era of digitalisation finally looming upon us, businesses all across the world are constantly trying to figure out various tactics to promote their promotes and services to a wide audience.
In the previous blog post, we took a brief look at what Instant messaging marketing is all about and why it’s the real deal in today’s digital world.
And that’s the reason you need to equip Instant messaging marketing in your Digital Marketing campaign right away.
In the past year, we witnessed “WhatsApp Business” come into existence.
However, not many business owners have given it a shot up until now.
Don’t worry if you don’t already know what WhatsApp Business is all about.
In this blog post, not only will we take a brief look at what exactly WhatsApp Business is, but we will also be learning why it’s SUPER-DUPER important for just any business out there.
And that’s not it.
We’ll also be shifting our focus towards how you can effectively start investing in WhatsApp Business.
Let’s just get started right away.
Remember the time when WhatsApp cost about 99¢ each year?
That’s not the case anymore.
It’s absolutely FREE. Anyone and everyone can access the instant messaging platform without being frustrated by the annoying advertisements.
That’s the year when Facebook acquired WhatsApp for $19 Billion.
And that’s when people used to wonder what WhatsApp’s business model would be.
That’s the answer.
Businesses had already included WhatsApp as a part of their marketing strategy, long before WhatsApp Business came into existence.
WhatsApp Business is one of the most popular iOS and Android messaging applications for small business owners, helping them connect with their prospects and consumers in a more reliable manner.
It’s no secret that the user engagement on WhatsApp is really high.
With the help of additional functionalities, WhatsApp Business makes the job a lot simpler for the businesses out there.
Below listed are the five key differences between WhatsApp & WhatsApp Business:
With WhatsApp Business, you can group your chats with labels, which isn’t the case with WhatsApp Messenger.
Here are the following labels that you can use:
With WhatsApp Business, you can easily automate messages like greetings, quick replies, or away messages.
With the help of Greeting Messages, you can share information about your company with your consumers.
With the help of Away Messages, you can let your customers know that you are busy.
With WhatsApp Business, you can set your business hours in the application itself.
It’s now possible for you to manage your messaging statistics.
For instance, it’s now possible for you to check how many messages were sent by you and how many of them were read.
In short, you are able to track the performance of your campaign effectively.
WhatsApp Business allows you to create your own professional business profile.
You can add various pieces of information about your business, such as contact information, company’s website as well as location.
And that’s something that will help you build the credibility of your business.
For starters, as we mentioned above, WhatsApp has a tremendously high user base and is considered as the best messaging platform all across the world.
WhatsApp user base isn’t just limited to these two countries. Instead, it dominates about 104 countries. And that’s something that shouldn’t ever be ignored.
And these numbers are proof as to why WhatsApp is the best instant messaging platform out there.
There are two different WhatsApp Business models available for businesses out there, depending on their requirements:
Each of their pricing structure is quite simple.
You won’t be charged for using the WhatsApp Business application.
Instead, you’ll have to pay for some additional services.
Before installing the WhatsApp Business app, make sure that you have a separate phone number dedicated to it.
WhatsApp Business App is reserved for a single user only.
In the case of WhatsApp API, you’ll have to pay the price for each message.
Until and unless WhatsApp makes their API available directly, you’ll have to pay fees to two different parties out there:
However, you won’t have to pay anything if you respond within 24 hours of contact. Plus, incoming messages are totally FREE.
If you are a business owner, you need to begin with your WhatsApp Business journey right away.
However, the tough question is:
Which one should you go with?
Let’s take a look.
If you are a business owner, the chances are that you might be confused about which one should you opt for.
Tough choice to make, right?
Well, then! Let us make us easy for you.
Let’s analyse each one of them.
With WhatsApp Business App, small as well as medium-sized businesses can easily engage with their customers via a smartphone application.
Here are the top features offered by WhatsApp Business App:
This one, right here, is the perfect solution for large businesses that have a large messaging volume.
How many messages does your business have to deal with?
Answer to this question is the only way you will be able to decide which platform to go with.
Here are the top features offered by WhatsApp Business API:
Let’s take a look at the pros and cons of WhatsApp Business API.
If you are a small or medium-sized business owner that doesn’t have to deal with a huge volume of messages on a regular basis, WhatsApp Business App will be the best fit for your business.
However, if you are a large organisation that deals with a huge volume of messages on a regular basis, you shouldn’t opt for anything less than WhatsApp API.
Knock Knock! Who’s This?
It’s SleekFlow To Save The Day!!
Time and time again, experts in the industry have predicted instant messaging marketing to be the NEXT BIG THING.
And that’s where SleekFlow knocks it out of the park.
With SleekFlow, it’s now possible for businesses to manage conversation as well as accelerate the team workflow on all of the messaging platforms altogether. Not only does SleekFlow integrate with WhatsApp, but it also works perfectly with Facebook, WeChat, Line with an integrated growth chat widget.
The “Team Inbox” feature allows your team to respond and automate chats across multiple messaging platforms in a single place, thereby allowing you to interact with your prospects and customers without any hassle easily. Our powerful business modules with advertising capabilities will definitely work for your company.
So, what are you waiting for?
It’s time for SleekFlow to hit the home run for your business.